Finding a wedding dress that blends designer quality with a smart shopping strategy is every bride’s dream, and at The Bridal Outlet of Jax, that dream becomes reality. 

Thanks to an exclusive rotation of high-end sample gowns, including sought-after designs from Essense of Australia, brides can say yes to a stunning gown without stretching their budget. 

We sat down for an interview-style deep dive into what makes these sample pieces so special, why they move fast, and how brides can make the most of the experience.

Tell us about the exclusive designer whose sample gowns are currently featured in the outlet; what sets them apart?

Right now, the outlet is thrilled to feature beloved designer Essense of Australia. Known for impeccable construction, on-trend designs, and an inclusive range of styles, Essense offers something for every bride. Whether you lean classic, glamorous, modern, or bohemian, there’s a gown in this collection that will make you light up. Brides love the way these dresses feel structured, supportive, and thoughtfully crafted so you look amazing and feel confident from the moment you step into them.

How rare is it to find sample gowns from this designer available off the rack?

Pretty rare. Most Essense of Australia samples you’ll find elsewhere tend to be from collections released several years ago. Nothing wrong with that, of course, but if you’ve been saving inspiration from Instagram, TikTok, or Pinterest, you’re likely dreaming of their current designs and trends. That’s why this opportunity is so exciting. The Bridal Outlet of Jax receives recent, in-demand Essense gowns straight from their sister store, Love, a Bridal Boutique, giving brides access to newer looks at unbelievable prices.

How do you help brides navigate sizing or fit when shopping for these exclusive sample pieces?

The stylists at the outlet are highly trained in sizing, fit, and alteration basics long before they ever work with brides. Their goal is not just to help you find a gown you love, but one that will move into alterations smoothly and affordably. If a gown is too large or too small by several sizes, they simply won’t pull it. You deserve to try on pieces that feel good and reflect how the dress will truly look on you. A general rule they follow is no more than two sizes too large and never too small unless you’re open to adding a corset back. It’s all about setting you up for success, comfort, and confidence.

What should brides know about the condition and quality of these sample dresses?

Most of these gowns arrive in pristine or near-perfect condition. Some may need a minor fix like a button replacement or a quick zipper repair, but nothing that can’t be handled easily during alterations. Many gowns are ready to wear the moment you find them. You get high-end quality at a fraction of the original price, without sacrificing craftsmanship.

Why is this a can’t-miss opportunity for brides who love high-end design but are shopping smart?

Essense of Australia already offers an amazing value when purchased brand new, so when their gowns are discounted even further, the savings are hard to believe. Every dress at The Bridal Outlet of Jax is priced at $2,000 or less, with some as low as $500. Brides save anywhere from 25 to 90 percent. It’s the perfect pairing of luxury and affordability, letting brides walk away with a dream gown and money left in the budget for accessories, alterations, or honeymoon plans.

Do you expect these samples to move quickly and do you recommend booking an appointment?

Absolutely. The Bridal Outlet of Jax is appointment-only, ensuring every bride receives a boutique-level experience with a dedicated stylist. Your stylist reviews your inspiration, your size range, and your preferred silhouettes before you even arrive. Essense gowns tend to sell very quickly because brides can instantly feel the difference in fit, fabric, and quality. New options arrive weekly, so booking an appointment is the best way to see the latest arrivals before they're gone.

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